The concept of outdoor advertising
نویسندگان
چکیده
منابع مشابه
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An intercept survey using quota sampling design investigated awareness of eight outdoor advertisements among 332 Hong Kong pedestrians aged 15 and above. Awareness of outdoor posters ranged from 19 percent to 50 percent, with an average of 35 percent. Advertising awareness did not differ by sex, age, or educational level. The message response involvement theory was adopted as the theoretical fr...
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ژورنال
عنوان ژورنال: Russian competition law and economy
سال: 2019
ISSN: 2542-0259
DOI: 10.32686/2542-0259-2019-1-14-17